L-R – David Jones, presenter, Alison Bromley, marketing manager and Jon Spearink, business development director, both from Impress Print Services and Stuart Rising, head of graphic arts, at Canon.
The judges said:
“The judges were impressed with this striking and stand-out mail piece for university offers, utilising QR codes and landing pages to drive digital engagement, proving that some of the best communications are where print and digital are combined. The engagement rate of nearly 31% is a testament to the innovative design and this is great example of a highly personalised cost-effective mailing raising the bar of how universities connect with future students.”
Also nominated:
- Bower Collective by Latcham
